Advertising and Violence: Concepts and Perspectives by Nora J. Rifon,Marla B Royne,Les Carlson PDF

By Nora J. Rifon,Marla B Royne,Les Carlson

Advertising and Violence identifies and analyzes the real matters with regards to violence in ads and its total results on society. The e-book relies on a extensively stated exact factor of the Journal of Advertising and comprises 8 new chapters that extend the book's coverage.

The aim of the booklet is to bring together a compendium of present considering, views, theoretical viewpoints, and learn correct to the violence and advertisements interface. The bankruptcy authors, all impressive specialists within the box, take a multidisciplinary technique that comes with views from disciplines except advertising with a purpose to supply a broad-based view of ways ads and violence coalesce and the coverage implications of this juxtaposition.

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Advertising and Violence: Concepts and Perspectives by Nora J. Rifon,Marla B Royne,Les Carlson

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